You will lose everything. Your money, your power, your fame, your success, perhaps even your memories. Your looks will go. Loved ones will die. Your body will fall apart. Everything that seems permanent is impermanent and will be smashed. Experience will gradually, or not so gradually, strip away everything that it can strip away. Waking up means facing this reality with open eyes and no longer turning away. But right now, we stand on sacred and holy ground, for that which will be lost has not yet been lost, and realising this is the key to unspeakable joy. Whoever or whatever is in your life right now has not yet been taken away from you. This may sound trivial, obvious, like nothing, but really it is the key to everything, the why and how and wherefore of existence. Impermanence has already rendered everything and everyone around you so deeply holy and significant and worthy of your heartbreaking gratitude. Loss has already transfigured your life into an altar.
To me marketing is about values. This is a very complicated world, it’s a very noisy world, and we’re not going to get a chance to get people to remember very much about us — no company is. So we have to be very clear about what we want them to know about us.
Steve Jobs (Think Different)
"Never argue with stupid people, they will drag you down to their level and then beat you with experience." — Mark Twain
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